Evolutionary Business Design

What you should be doing everyday to manage your social media channels

Managing social media channels for your business can be very time consuming. By getting organized at the start of the month, you will save yourself a lot of time throughout it! Each month you should take some time to plan out your social media schedule. We recommend you do this 2 – 4 week in advance to ensure that you’re organised. Stay on track with your posting schedule and deliver engaging content to your followers.

Here is a list of daily social media must do’s

  • Check your notifications in the morning and randomly throughout the day. Turning on your notifications makes this process easier as you can monitor if any comments or reviews are made to your page while your not actively on social media and respond in a timely matter or re-tweet anything that is relevant. Monitoring and management of your pages are very important when working to maintain credibility online.
  • Post everyday! This of course depends on what social media channel you’re on BUT at a minimum most require daily posting. As an example, we recommend posting to Facebook once per day and Instagram 2-3 times per day.
  • Follow the posts and comments within the groups you’re a member of. It is important to be an active group member so other members get to know who you are and you can do this by posting within the group or commenting on any posts that have been made since you last visited.
  • To grow your network and increase brand awareness it is important to follow, engage and share from other pages/accounts you’re following. Go through and like, comment or share interesting posts you read that may be of benefit to your own network.
  • Review & Report. You should be checking each day how well your channels are performing. This will ensure you keep on track to achieving set KPI’s and give you time to tweak future posts. In effect, making sure your getting the most out of your efforts.

So how long should this all take each day – that’s hard to answer as it really will come down to how active you want to be and how quickly you want to grow your brand and awareness. If you stick to the daily tips listed above and plan your calendar in advance, then aim for 30 minutes to one hour (broken up if needed) each day.

Katrina Giura – Gloss Marketing Communications

Are we still the Lucky Country?


A couple of days ago, after the American Thanksgiving Holiday, I was flying back to Perth from Sydney.

It was late and I was tired; I had been at an intense 2 day seminar and would have been grateful for some sleep. I sat next to a small wiry man in dirty work clothes and well-worn work boots. He had paint on his hands, his arms and his clothes.

Shortly after take-off he struck up a conversation “You from Perth?” I didn’t recognise his accent so I asked where he was from.

“Yugoslavia – I come to Australia 17 years ago. Never go back”.

I don’t know what his name was – we didn’t get to that bit. But over the next couple of hours he told me his story.

He cannot believe his luck in ending up in Australia. He is so grateful for the opportunities he has here. He came as an immigrant with his wife and two children, choosing Australia because he has a brother living here. He “lost’ his wife. She chose to go back to Yugoslavia to be with her parents. He stayed here with his children.

He had been an electrician in Yugoslavia but in his own words… “No work.”

“Very hungry, always hungry.”

“When I was kid, my family no food, no work always hungry.”

“Always fighting, always war; Milosovic no good. People killing”.

He settled in a small town in rural WA. He is so incredibly grateful for everything he has; grateful to be able to work hard. “Always work – never run out of work – I go knock doors get work, always”. “No work there, I go knock more doors”. “I do anything, paint, build, fix… I go night school, I learn English after work”.

He bought some land and built a house – so incredibly grateful that he could do here what he could never do in his birth country.

Then he proceeded to tell me about how he was going to subdivide his block, sell half and buy more blocks to grow his personal wealth. “But not too much, just enough. Too much make people greedy. I see it”.

He has a business idea for a food van – he has it all mapped out who his customers will be and how he will sell to them.

He was so incredibly grateful for being able to live in peace “No war here” and for being able to work and earn and enjoy his life. He had built such a good reputation that his employer had flown him to Sydney to do some work for him. He was in his work clothes because he wanted to get home to his family and his next job as soon as he could. “No time to wash before fly”.

Sometimes we forget how lucky we are “Very lucky” he said “Very luck here”.

Have we forgotten how lucky we are? Have we forgotten that we used to call ourselves “The Lucky Country ”?

Have we forgotten to be grateful for every amazing advantage we have here?

Not me – I’m giving thanks every day.

As I left the airport, I had to chuckle at the young teenage girl of Indian descent with younger sister in tow, whinging loudly about something… “First word problem” she said to her “First world problem!”

My gratitude…

Thank you to everyone who taught me something this year. A considerable list of people and lessons! Some I didn’t anticipate and some I jumped into boots and all – knowing I was going to be working hard and loving every minute of it.

Thank you to my clients; past present and future. I’m so lucky to be doing work I love with you!

Thank you to my family and friends and colleagues, to my trusted advisors, to my network of incredibly talented business associates. It would be so much harder doing it without you.

And a little gratitude gift from me to you. Thanks for reading – click here to download

More coming in the New Year

Wishing you a wonderfully relaxing Christmas with all the love that it brings…


3 Easy Steps To Write A Blog Or Social Media Post Now!


Quick and simple guidelines to create content

Here are the rules…

  • Don’t be generic – don’t write for everyone , write just for one person
  • You need to get inside their head to get to the HOT Buttons – make it personal.
  • Keep great notes on conversations with clients or customers – these are your source materials

Here are the steps:

Step #1

Identify a specific person

Write a list of the clients you’ve dealt with over the few weeks or few months – Name them. Some will stand out more than others because of the conversations you’ve had – choose the ones you’d most like to write for and that you have the most to contribute to

Step #2

Find their HOT Buttons

Under each name write down all the problems they have – real and perceived. Dig deep – find their fears and frustrations; what irks them, what keeps them awake at night, what they would do if they had a magic wand; what they most want your help with; their horror stories and their dreams and desires. Be very specific; not “needs more money” but “Needs to generate $5000 by Monday”

Step #3

Write the article in a particular style

Once you have the list, write an article for that person – just that person, because if one person has that problem or desire you can bet your boots others do too. Make it interesting to read – choose a style to write it in. It could be a case study, a rant, a “how to”, common myths… it could even be a checklist, FAQs or 3 Steps to do something.

You now have page full of ideas for articles, blogs, and social media posts – no more staring at a blank page. You can even turn these into videos or podcasts.


How To Incorporate Great Teaching Skills In Your Training Sessions To Get Outstanding Results


A client asked me how she could become a better trainer for her team. She has raw talent and a passion for teaching but was  not sure if she was doing a “god enough” job…

I thought I’d share the training with you too.

Click here to download the PDF document “How To Incorporate Great Teaching Skills In Your Training Sessions To Get Outstanding Results”

What Makes an Extraordinary Teacher?

You may have a natural gift for teaching and you’d like to get even better at it or you might just find yourself in a position where training is required and it’s down to YOU but you feel like you’ve been thrown in the deep end.

Either way this Business Tutorial is designed to help you refine your skills and get much better performance from your students.

Great teachers create a challenging, nurturing environment for their students. When you create an environment of enthusiasm and anticipation for the training then the participation rate shoots up and your job is half done!

Your own knowledge, skills and expertise are only part of the requirements to be a great teacher. Being able to share those things in a way that students enjoy and understand is the most vital component. Being great at your job won’t necessarily make you a good teacher – it takes time and effort to learn to teach.

With that in mind here are the skills that I use and teach; they are the ones that work best for me…

9 of the BEST Skills for Teachers and Trainers
To Get Outstanding Student Results

Teaching is a two-way exchange: you can learn as much as you teach if you include your student in the process.

Set up an environment of mutual respect where each person’s ideas and opinions are valued. Students need to feel safe to express their feelings and listen to and learn from others.

  1. The teacher’s responsibility is to set the “Rules of the Game” by explaining how teaching sessions work and the expectations for how people participate. Once you’ve explained it, get everyone to agree to the rules.
  2. Make sessions fun and interactive. People learn much faster and better when the lesson is enjoyable.

You may be very good at what you do, but there is a chance that you won’t know everything. Don’t set yourself up to have all the answers to everything – include your students in the learning process and if you don’t have an immediate answer to a question there are several ways you can deal with it:

  • Flip the question back to the class to see if others have any ideas. For example you could say “That’s an interesting question – who else has come across that problem?”  “Let’s toss some ideas around to see what solutions we can find”
  • If it’s something technical that can’t be solved in class you can either assign the person who asked the question to do some research (or the whole class) or offer to provide the solution (if they can’t) and do a training on it at the next session.

This is a blanket rule for everyone – teacher AND students. Only promise what you intend to do. If you set assignments to be completed get agreement that the work will be completed and returned by a certain day at a certain time – e.g send to me by 5.00pm Thursday. If you promise something as the teacher, make sure you follow through to set the example.

  1. Make a note of what agreements and action items are made and hold people accountable to their promise.
  2. If they get “stuck” be prepared to help, but don’t do it for them.

We all have some of each but usually lean towards one particular style. (Sometimes the style may change depending on what you are learning.) Don’t assume that someone is not paying attention if they are leaning back with their eyes closed – they may be highly auditory and need to filter out distractions to listening) Unless they fall off their chair or start snoring of course – that’s a dead giveaway that they’re just not engaged!!!

None of us are 100% of only one style, but as you’ll see above more people learn by seeing and doing that just hearing.

People learn is different ways. The three main styles are:

  • Visual                           they learn by seeing                      40%
  • Auditory                      they learn by hearing                    20%
  • Kinaesthetic               they learn by doing                        40%

We all have some of each but usually lean towards one particular style. (Sometimes the style may change depending on what you are learning.) Don’t assume that someone is not paying attention if they are leaning back with their eyes closed – they may be highly auditory and need to filter out distractions to listening) Unless they fall off their chair or start snoring of course – that’s a dead giveaway that they’re just not engaged!!!

None of us are 100% of only one style, but as you’ll see above more people learn by seeing and doing that just hearing.

Keep your lessons interactive, interesting and include all 3 modes of learning in your teaching and you will capture everyone in the class.

The best way to find out how your students like to learn? … Ask them!

People are surprising resourceful and creative when given the chance. It has been proven that students rise to the level of the expectations of the teacher.

  • Tell a class they are a room full of geniuses (and treat them accordingly) and they will perform at that level. Tell a class they are not very bright and need hand holding all the way – and that’s exactly what you’ll get.
  • Give people things to do that are within their capabilities and then set some “stretch” assignments and ask them to grow into them.
  • People are happiest when they are learning growing and achieving.

Set the right environment for learning. How you praise, acknowledge and reward achievement will depend on the culture of the team, business or classroom and the individuals within it.

  • Work out with your students how they would like to be acknowledged or rewarded. Find out what drives them. Don’t assume that everyone operates the same way because they don’t!
    1. Some like to have a measure against themselves to achieve their Personal Best
    2. Some like individual praise like employee of the week
    3. Some like to have team goals to achieve
  • Each method requires some way of keeping score. Set some measurable targets for the class and get them to report the scores weekly, monthly or whatever is appropriate. We’re looking for a way of seeing measurable improvement.

The very best teachers and trainers have a love of learning and self-improvement. When you set that example for your students they will have a great role model to learn form. What you SAY is nowhere near as powerful as what you DO.

  • As well as teaching tried and true basics bring cutting edge information to your lessons. Keep it fresh relevant and interesting
  • What are you learning to get better at being YOU as well as getting better at your work?
  • Go for constant and never-ending improvement. Get feedback after each session to find out how the session went. Was there anything you or the class could have done differently to make that session better?

Just as people have different learning styles as in the VAK System (above) they also have different personality profiles.

  • Some people are more outgoing, louder and more “visible’
  • Some people more reserved, preferring to stay in the background.
  • Some people are more task oriented – preferring to work quietly alone
  • Some people are more people focussed and prefer to work within a team or with others
  • Some people are quick thinking and quick acting – happy to learn from their mistakes
  • Some people are much slower to make decisions, need more details and worry about making mistakes

DISC Profiling is a way of understanding how different people operate. There are no right or wrong styles. And when you learn to communicate with someone in their own natural style (and they do the same for you) you get fewer mistakes, more cooperation and better collaboration.

Ask about DISC Profiling and training for you and your team


Perfection is very hard to achieve. It often makes people procrastinate or never attempt anything out of fear of failure.

Striving for excellence will allow you to be human, make mistakes and learn from them and constantly improve

        • As a teacher encourage people to experiment and try new things.  Even if something fails you’ve just learned how NOT to do it next time.
        • Encourage students to find their own answers and not to be afraid of giving the “wrong” answer.
        • Be inclusive: some personalities will be louder and more outgoing than others. Encourage the quieter ones to participate too.
        • Learn to ask great open ended questions:
  1. A closed question will give you a one-word answer e.g. to the “did you, have you, are you, how many” types of questions you’ll get a typical answer like “no, yes, 3”. Which is OK when you want a short answer but can easily close off conversation and will put the focus straight back on you to ask another question. Ask too many closed questions and you will sound like an interrogator
  2. Ask an open ended question like “Tell me about…” or “How did you discover…” or  “what kinds of things could you…” or “what would be the best way to…” and the  conversation will open up and become more interesting. People can solve a lot of challenges and learn a lot just by talking them through

The little things in life aren’t little

Today is a perfect day…

Untitled-1 To labour, to learn, to laugh, to love and to be lazy…

I choose a bit of everything today… with a big dollop

of lazy…

Some meditation, some inspirational reading, some reflective writing…

Time in my office to add the finishing touches to tomorrow’s webinar…

De-clutter a corner of the spare room to make space for new opportunities with a clean desk…

seashoreA walk along the foreshore… a cuppa and a little snack as we watch the world go by…

Talking about the future… creating it in the present…

Being in the present because everything I do this day and every day matters

The sun is shining; the birds are chirping in full surround sound

Life is very very good…

Living each and every moment with gratitude…